Is it Worth Offering Fine Art Prints in Your Creative Business?

Is it Worth Offering Fine Art Prints in Your Creative Business?

Art prints have become increasingly popular over the years. From print-on-demand platforms like Society6 and Redbubble, to artists hosting print shops on Etsy or their own websites, these reproductions of original artworks offer a way for artists to extend their reach beyond traditional gallery spaces and connect with a broader audience. But as an artist or creative entrepreneur, you might find yourself wondering: Is it worth offering fine art prints in your business?   

In this blog post, we'll dive into the world of fine art prints, exploring their significance, benefits, and considerations for incorporating them into your creative business. Whether you’re an experienced artist looking to diversify your revenue streams or just starting your journey in the art world, understanding the potential of fine art prints could be a game-changer for your business. Let’s get into it! 


Benefits of Offering Art Prints  

Selling fine art prints offers a multitude of benefits that can significantly enhance your creative career and business growth.   

One of the biggest benefits includes making your artwork more accessible to a broader audience, not just those who can afford original pieces of artwork. This allows art enthusiasts of all kinds to own a piece of your creativity; boosting your exposure as an artist and building a larger and more diverse following.  

Secondly, offering fine art prints introduces an additional income stream that has potential to substantially increase your overall revenue. Unlike original art pieces that can only be sold once, prints can be reproduced and sold numerous times, which creates a continuous and reliable source of income. Growing a passive revenue stream like this can provide financial stability and allow you to invest more time and money into your art practice.   

Finally, the production of fine art prints offers a level of flexibility and control that traditional art mediums may not provide. For example, if you encounter mistakes or imperfections in your original artwork, digital tools like Adobe Photoshop allow you to make precise touch-ups and corrections before reproducing the artwork on a fine art print. This ability to refine your work ensures that the prints you offer are of the highest quality. 


Pricing Your Art Prints  

Pricing your art prints effectively is essential for balancing profitability and scale. As you prepare your pricing structures, you will need to consider things like production costs and materials, market trends, target audience, exclusivity, and more. For a comprehensive article about pricing your prints, check out our recent blog post, Monetize Your Masterpieces: A Guide to Pricing Your Fine Art Prints 


Considerations Before Offering Fine Art Prints  

Before you decide to offer art prints, there are a few key factors to consider:  

  • Quality control is one of the most important things to maintain when offering art prints. The quality of your prints reflects directly on your brand and artistic integrity. Invest time in researching high-quality giclée printing methods or fine art print studios (like us!) to produce prints that fully represent your original artwork. 
  • Market research is also essential to understand the demand for prints in your niche and identify your target audience's preferences and purchasing habits. This insight will help you tailor your print offerings to meet customer expectations and market demand. 
  • You will also need to decide between offering limited edition or open edition prints. Limited edition prints can create a sense of exclusivity and urgency, while open edition prints can cater to a broader audience and generate consistent sales. To learn more on this topic, check out this post. 
  • Finally, don't overlook the logistics of packaging and shipping your prints. Proper packaging ensures that prints arrive in perfect condition, enhancing customer satisfaction and reducing the risk of returns or damage during transit. For more detailed information, read: Wrapped with Care: Expert Packaging and Shipping Tips for your Fine Art Prints 

To sum it all up, offering fine art prints in your creative business can be a rewarding venture that expands your reach and diversifies your income streams. However, it's crucial to approach this opportunity with proper planning and consideration. From understanding the benefits and challenges of prints to making informed decisions about pricing, edition types, and logistics, each step requires thoughtful execution to ensure success. By addressing these considerations and integrating prints strategically into your business model, you can discover new opportunities for growth, connect with a broader audience, and achieve sustainable success in the competitive art market.

We are here to help you every step of the way! Give us a call, send an email, or stop by our studio to chat with our printing experts. 











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