If you're just getting started selling art prints, one of the first questions you’ll probably ask is: What sizes should I offer in my shop? We get this question a lot, and it's a great one, because print size actually plays a big role in how art is experienced, displayed, and purchased.
Whether you're offering your very first print or looking to refine your shop’s options, we’re here to help you choose sizes that not only suit your artwork but also appeal to your collectors. Let’s break it down in a way that makes sense and gives you the confidence to curate your perfect lineup of print sizes.
Why Print Size Matters
Art collectors often choose pieces based on where they plan to display them, and size is a big part of that decision. Small prints may fit perfectly on a shelf, in an office, or in a gallery wall, while large-scale prints are better for statement-making spaces like over the living room couch or centered above your bed.
Size also affects cost, both for you and your buyer. Larger prints typically require more materials, different shipping supplies, and more time to produce. On the flip side, smaller prints are more accessible in price, easier to frame, and often lead to more impulse buys at art fairs or through online shops.
Offering the right sizes helps you balance affordability, visual impact, and convenience.
Our Most Popular Print Sizes (And Why They Sell So Well)
According to our 2024 shop statistics, 5x7 inch prints were our most popular size, followed closely by 8x10 inches. It’s no surprise, because these sizes are easy to frame, budget-friendly, and great for both first-time buyers and seasoned collectors.
Let’s take a closer look at common print sizes and how they serve different needs:
5x7 inches: These mini prints are affordable and ideal for gifting. Customers love them for desks, bookshelves, and cozy little corners. They’re also perfect for bundling into print sets or limited edition runs.
8x10 inches: A classic. This size feels substantial enough to display on its own and is compatible with many ready-made frames. If you’re just starting out and can only choose one size to offer, this is likely your best bet.
11x14 inches: This size brings just a bit more presence to the wall without being too big to frame easily. It’s a great step-up size for customers looking to elevate their space.
16x20 inches: A popular medium-large format that works well as a focal point in a room. It’s still manageable in terms of packaging and shipping, but big enough to feel like a collector’s piece.
18x24 or 24x36 inches: These are true statement pieces and are best reserved for your most detailed or high-impact artworks. They tend to appeal to serious collectors or buyers decorating large, open spaces.
We offer a wide range of standard and custom sizes so you can scale up or down depending on your goals. If you’re unsure where to start, we usually recommend offering one small, one mid-range, and one large option to test what your audience prefers.
How to Choose Sizes That Fit Your Artwork
One of the biggest factors in choosing print sizes is your artwork’s original proportions. If your painting is in a 4:5 ratio, then it will scale easily to 8x10 or 16x20. If your work is square, you might want to offer 8x8 or 12x12 instead.
Avoid the temptation to crop or stretch your image just to match popular sizes. Instead, choose print sizes that respect the original composition of your artwork. This keeps everything looking clean and intentional.
You can also think about how your art is meant to be displayed. Are your collectors styling gallery walls or decorating a dorm room? Stick with small and medium sizes. Are they furnishing larger living spaces? Offer larger format options that make a bigger impact.
Don’t Forget About Framing and Display
The more accessible your prints are to frame, the more likely they are to sell. That’s one reason standard sizes like 5x7, 8x10, and 11x14 are so popular...your customers can find frames for them just about anywhere, from Target, to thrift stores, to local art supply shops.
You can also guide your customers visually by showing mockups of your prints in real spaces. A 5x7 on a bedside table. An 11x14 in a cozy reading nook. A 16x20 above a mantle. Giving context for size helps collectors picture your artwork in their own home, which builds confidence and encourages the sale.
Looking to level up your presentation even more? Consider matting your prints for a polished, gallery-ready look. If you’re new to matting, we break it all down in our blog post: Everything You Need to Know About Matting Your Artwork.
A Quick Note on Cost and Profit
Smaller prints tend to cost less to produce and ship, but they also sell at a lower price point. Larger prints might cost more up front but can bring in more profit per sale.
When pricing your prints, don’t forget to factor in your printing costs, packaging, time, shipping, and fees. We’ve put together a full guide to help you find that sweet spot: Monetize Your Masterpieces: A Guide to Pricing Your Fine Art Prints.
As always, we’re happy to help you figure out the sizing that makes the most sense for your unique artwork and business model.
Final Thoughts: Start Simple, Grow Strategically
If you’re just starting out, don’t feel like you need to offer every size under the sun. A small, well-curated collection of sizes is more manageable and gives you room to scale. Start with your most popular pieces in 5x7 and 8x10 and go from there.
As your business grows, you can always add more size options based on customer feedback or demand. Don't forget to keep it flexible and fun! After all, selling prints should feel exciting, not overwhelming.
And remember, you don’t have to do it all alone. We’re here to help every step of the way. From choosing sizes to prepping your artwork and even offering drop-shipping fulfillment, we're proud to support artists in building beautiful, sustainable creative businesses.
If you ever have questions or want to chat about print sizes, please feel free to reach out to us anytime. We’d love to hear from you!